贸易经济系学术讲座系列2023年第10讲

来源：贸易经济系

主    题：Omnia Juncta in Uno: Foreign Powers and Trademark Protection in Shanghai’s Concession Era

主讲人：包歌（对外经济贸易大学副教授）

时    间：2023年11月9日（周四）14:00—15:30

地    点：明德商学楼1008室

语    言：中/英文

讲座摘要：

We investigate how firms and markets adapt to trademark protection, an extensively used but under-examined form of IP protection to address asymmetric information, by exploring a historical precedent: China’s trademark law of 1923. Exploiting unique, newly digitized firm-employee and firm-agent datasets from Shanghai in 1872-1941, we show that the trademark law, established as an unanticipated and Western-disapproved response to end foreign privileges in China, shaped firm dynamics and relationships on all sides of trademark conflicts. Western firms with greater dependence on trademark protection grew and raised brand investment, while Japanese businesses, most frequently accused of counterfeiting, contracted despite attempts to build their own brands. The trademark law also fostered relationships with domestic intermediaries, both within and outside the boundaries of Western firms, and the growth of the Chinese intermediary sector. At the market level, the trademark law did not reduce competition or raise brand prices, leading to a coexistence of trademarks and competitive markets and ultimately gains in consumer welfare. A comparison with previous attempts by foreign powers—such as extraterritorial rights and bilateral treaties—shows that the alternative institutions were broadly unsuccessful.

主讲人简介：

包歌，对外经济贸易大学国际经济贸易学院副教授，博士生导师，对外经济贸易大学国家对外开放研究院研究员，国家自科基金项目评审专家。2015年获乔治华盛顿大学经济学博士。曾任该校艾略特国际关系学院讲师及世界银行研究顾问。主要研究领域为：知识产权治理与经济发展、全球经济中的企业、制度和经济发展。相关研究工作发表于AEJ: Applied Economics，World Economy, JREFE以及《中国金融》、《中国外汇》等政策期刊。主持国家自科基金（面上与青年项目），参与世界银行、财政部、国家发改委等研究课题。先后获得多项北京市以及校级教学科研荣誉。

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