主要学术论文
1. Wang, Phyllis Xue, Ce Liang, and Qiyuan Wang (2025), “Fixing Onlies vs. Advancing Multiples: Number of Children and Parents’ Preferences for Educational Products,” Journal of Marketing, forthcoming.
2. Wang, Phyllis Xue, Yijie Wang, and Yuwei Jiang (2023), “Gift or Donation? Increase the Effectiveness of Charitable Solicitation through Framing Charitable Giving as Gift,” Journal of Marketing, 87(1), 133-147.
官方微信
中国人民大学商学院
